Some Things About Us

12

  toy brands      

486

      toy items  

8,4 M

    Happy Kids    

118

    outlets  
about

It’s All About The Kids

We share happiness with kids between 1 to 16 Our products are always unique, fun, affordable, educational, valuable & inspirational. Boys and girls

Our Strategic Competitive Advantage:

  •     Strong Suppliers & Retailers Relationship
  •     Engaged & Energized Employee
  •     Integrated Merchandising Systems

DREAM BIG

lal is all about fun. Toys and hobbies are everywhere in the Saudi market, but we only care about those that deliver the WOW factor.
lal was established with the objective to become a leading toys distributer. We aim to distribute high quality yet affordable toys, hobbies and educational products to the Saudi Arabia market.

The products we introduce are always unique, fun, affordable, educational and add value and inspiration. Boys and girls between the ages of 4 and 16, and living in Saudi Arabia will now have access to the leading brands of our partners in terms of quality and value.

Waleed Al Saud

President

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