Some Things About Us
It’s All About The Kids
We share happiness with kids between 1 to 16 Our products are always unique, fun, affordable, educational, valuable & inspirational. Boys and girls
Our Strategic Competitive Advantage:
lal is all about fun. Toys and hobbies are everywhere in the Saudi market, but we only care about those that deliver the WOW factor.
lal was established with the objective to become a leading toys distributer. We aim to distribute high quality yet affordable toys, hobbies and educational products to the Saudi Arabia market.
The products we introduce are always unique, fun, affordable, educational and add value and inspiration. Boys and girls between the ages of 4 and 16, and living in Saudi Arabia will now have access to the leading brands of our partners in terms of quality and value.